Automotive Design & In-Cabin Expo 2026 in Novi, Michigan

The Automotive Design & In-Cabin Expo North America gathers the people shaping the future of how vehicles look and feel inside and out. Held at the Vibe Credit Union Showplace in Novi, Michigan, the show brings together OEMs, Tier suppliers, technology providers and startups working on digital cockpits, sustainable materials, intelligent lighting, smart surfaces and human-centred UX. Formerly known as Automotive Interiors Expo, the event is now an integral part of Vehicle Tech Week North America. Over three days, attendees can explore 100+ innovative industry solutions, hear from 25+ industry-leading speakers and connect with 3,000+ professionals from across the automotive design and engineering ecosystem. Four dedicated content tracks run alongside the show floor, covering software-defined vehicles, systems integration, vehicle architecture and the trade-offs between innovation, manufacturability, regulation and cost. As part of the broader week, visitors can move seamlessly between four co-located events, gaining cross-disciplinary insight into how design intent translates into performance, safety and validation across the full vehicle development lifecycle.