ABF Franchising Expo 2027 in São Paulo: where to stay

ABF Franchising Expo is widely regarded as the biggest franchise trade show on the planet, and its next edition runs from June 30 to July 3, 2027 at Expo Center Norte in São Paulo. Over four days, the show welcomes more than 450,000 visitors and around 294 exhibiting brands that showcase their business models, investment ranges and expansion plans under one roof. The event serves first-time entrepreneurs exploring their initial franchise as well as seasoned investors looking to diversify their portfolio. Attendees can talk directly to executives from major chains, compare sectors ranging from food and beauty to education, technology, cleaning, tourism and entertainment, and join more than 37 hours of free lectures on market trends. The show also typically features dedicated areas such as Micro Franchise and Startups, aimed at lower-entry investments and emerging concepts. It is organized by Informa Markets South America together with the Brazilian Franchising Association (ABF), which gives the event a strong professional standard and high-level networking. If you are traveling from another city or country, book your accommodation near Expo Center Norte in São Paulo's northern zone well in advance, since hotel demand spikes during event week.