Automotive Testing Expo North America 2026 in Novi, MI

Automotive Testing Expo North America is the continent's flagship showcase for vehicle test, development and validation technology. The 2026 edition takes place at the Vibe Credit Union Showplace in Novi, Michigan, and runs as part of the newly created Vehicle Tech Week North America, alongside Intelligent Vehicle Expo and Automotive Design & In-Cabin Expo. The show floor brings together more than 250 solution providers covering NVH measurement, ADAS and autonomous vehicle testing, emissions and powertrain validation, advanced test rigs, dynamometers, simulation and virtual development tools, data acquisition and test automation. Exhibitors include proving grounds and state-of-the-art testing facilities that serve every stage of the vehicle development cycle. A free expo pass gives access to all three days of the show plus The Future of Automotive Testing conference, where industry speakers share strategy and engineering insight across dedicated tracks. Attendees typically include OEMs, Tier 1 and Tier 2 suppliers, engineers, developers, research and academia, regulatory bodies and fleet operators. The event is trade-only and open to professionals aged 16 and over. Planning a visit is straightforward: Novi sits about 25 miles northwest of Detroit, with hotel options across the metro area and an official housing bureau available for preferential rates. The venue handles parking directly, and registration once covers entry for the full three-day run.