Balnearia 2027 in Carrara: beach equipment and wellness

Balnearia is the trade show devoted to beach equipment, outdoor design and wellness held at the CarraraFiere exhibition centre in Marina di Carrara. It brings together manufacturers of beach furniture, pools, spas, awnings and open-air comfort solutions, alongside wellness and recreational boating proposals. The fair targets both trade visitors from the tourism and beach sector and the general public looking to equip holiday homes, campsites and coastal villas. Its location on the Apuan Riviera, a short drive from Viareggio, Forte dei Marmi and the Cinque Terre, makes it a reference event for Italian and European buyers. For those travelling to the area during the show, the hotel offer in Marina di Carrara, Massa and Versilia makes it easy to combine business with a stay on the Tuscan coast.