Festive Good Food Show at the NEC, Birmingham 2026

The Festive Good Food Show lands at Birmingham's National Exhibition Centre from 26 to 29 November 2026, turning the halls into a four-day celebration of Christmas cooking, artisan producers and festive shopping. Top UK chefs appear live on stage, producers bring their best drinks and food gifts, and visitors can join tastings, book signings and hands-on workshops throughout the weekend. The Let's Talk Good Food Stage hosts live recordings of the Good Food Podcast alongside cookery demos, while the artisan market is stocked with everything from cheese and charcuterie to gin and small-batch chocolate. Street food stalls and pop-up bars keep the atmosphere buzzing from open to close. Good Food Magazine subscribers enjoy discounted tickets and access to a dedicated lounge. Tickets are sold via SEE Tickets. Under-18s must be accompanied by an adult. Doors open 10am-7pm on Thursday and Friday, and from 9am at the weekend. With Birmingham International station just minutes away and several hotels on the NEC campus, staying over makes a great festive weekend.