BIT 2027 in Milan: international tourism fair

BIT, the International Tourism Exchange, returns for its 2027 edition across halls 14, 15 and 16 of Fiera Milano City. Over three days the venue becomes a global marketplace where destinations, tour operators, airlines, travel-tech providers and hospitality suppliers showcase their offer and negotiate face to face. The fair pairs its exhibition floor with a programme of conferences, workshops and structured networking sessions aimed at travel professionals. Having the whole value chain under one roof — from tourist boards to specialist agencies — makes BIT a key date for reading where Italian and international demand is heading. For attendees travelling to Milan, staying near Fiera Milano City or in the city centre lets you combine the fair with Milan's wider cultural and food scene. The venue is well served by metro and rail, which keeps daily commutes straightforward.