British Shooting Show 2027 at NEC Birmingham — where to stay

The Great British Shooting Show returns to the National Exhibition Centre (NEC), Birmingham, from 12 to 14 February 2027. For 2027 the event moves into Halls 17, 18, 19 and 20, adding 25% more floor space and room for the widest line-up of shooting brands in the UK. More than 2,000 brands are represented, covering shotguns, rifles, airguns, optics, ammunition, gundogs, gamekeeping kit, knives and collectibles. What sets the show apart from a trade-only fair is that trade and retail share the same halls. Manufacturers and distributors exhibit next to retailers, so visitors can pick up products, talk to the people who build them and buy on the spot — a format the British Shooting Show pioneered in the UK. Multi-day tickets launch in 2027, with two-day and three-day options for the first time. On the programme: the main stage hosted by Mike Tindall, James Haskell and Alex Payne on Friday 12 February, plus dedicated rifle and airgun stages introduced for 2027. Firearms licensing teams from police forces across the country are on the show floor, alongside conservation bodies, clubs and associations. The show runs Friday to Sunday, doors open 09:00 to 16:00 each day. Parking at the NEC is free for show visitors, and Birmingham International station and Birmingham Airport connect directly to the venue. Book your hotel near the NEC early — February is one of Birmingham's busiest weekends.