BUYITALY 2027 in Milan: tourism trade fair

BUYITALY is the standout gathering for the travel trade, bringing together tour operators, destinations and tourism companies in Milan every year to showcase Italian and international travel offerings. The fair blends a strictly B2B programme with areas open to the general public, so exhibitors can close deals while consumers discover their next trip. Hosted by Fiera Milano S.p.A. at the Fiera Milano City venue, the event takes place in halls 14, 15 and 16 and is organised into themed zones covering destinations, hospitality, travel technology and industry trends. It has become a reference point for anyone wanting to understand where the sector is heading and for those looking for new products and experiences. If you are planning to attend, staying just minutes from the venue makes it easier to sit through full conference days and networking sessions. The Fieramilano City area is well served by public transport and offers a wide range of hotels to suit every budget.