E-Show Madrid 2026: eCommerce and digital marketing at IFEMA

E-Show Madrid is the benchmark trade fair for eCommerce and digital marketing in Spain. Held on 4 and 5 November 2026 in halls 3 and 5 at IFEMA Madrid, from 10:00 to 19:00, it brings together exhibiting companies, agencies, technology vendors and industry professionals showcasing the strategies and tools reshaping online retail. The event runs as part of Tech Show Madrid alongside Technology for Marketing Madrid and co-located shows such as Cloud & AI Infrastructure, Cyber Security World, Big Data & AI World and Data Centre World. The previous edition hosted more than 470 exhibitors and sponsors, over 400 speakers and upwards of 27,000 professionals. The programme blends exhibition and networking areas with themed theatres — E-Show Keynote Theatre, Ecommerce Strategies Theatre, Future Commerce Theatre and Technology for Marketing Theatre — covering topics such as AI in eCommerce, social commerce, flexible payments, omnichannel retail, retail media, customer journey automation, logistics and evolving SEO. It also features dedicated areas including the FBA Show for the Amazon ecosystem, the Retail Media Show powered by Publicis Commerce, the PrestaShop Village and the Shopify Partner Village, making it a key date for anyone looking for accommodation near IFEMA during those days.