EICMA 2026 in Milan: book your hotel near Fiera Milano Rho

EICMA, the International Motorcycle and Accessories Exhibition, is the world's most important trade fair event for the entire two-wheel industry. Since its first edition in 1914, it has been held in Milan and is confirmed as the most visited event worldwide in terms of exhibitors, visitors, trade operators and international press. Organised by ANCMA, the Confindustria industrial association, it brings together the most prestigious companies in the sector. The fair spans six days with a dual format: the first two days (3 and 4 November) are reserved for press and trade professionals, while from 5 to 8 November the event opens to the general public. This structure combines business, innovation and entertainment in a single venue. EICMA is far more than a trade show. It is a high-impact showcase featuring product launches, international press conferences, technical workshops, appearances by world-class riders and thrilling competitions in the outdoor MotoLive area. With over a century of history, the exhibition has become an incubator of trends and passions, an unmissable meeting point for professionals and enthusiasts from around the globe. If you are planning your visit, booking a hotel near Fiera Milano in Rho will let you make the most of your stay, with easy access to the exhibition centre and the vibrant city of Milan.