Expo! Expo! 2026 in Milwaukee: plan your stay

Expo! Expo! is the annual meeting and exhibition of the International Association of Exhibitions and Events (IAEE), recognized as the "show for shows." For three days in November 2026, exhibition and events industry professionals gather at the Baird Center in Milwaukee to explore emerging trends, evaluate new technology, and strengthen the relationships that drive successful shows worldwide. The program spans six content tracks built around the needs of the exhibitions ecosystem, with hands-on learning sessions, strategic networking opportunities, and a full exhibition floor featuring partners across categories including strategic, visionary, collaborator, and associate levels. Show hours run Tuesday, November 17 from 10:00am to 4:30pm and Wednesday, November 18 from 9:30am to 3:00pm. Milwaukee provides the backdrop, with a city known for craft, hospitality, and walkable downtown access to the convention campus. Attendees frequently plan lodging near the Baird Center to make the most of early sessions, evening receptions, and informal meetings between show floor hours.