ExpoÓptica 2028 in Madrid: optics and audiology at IFEMA

ExpoÓptica + Audio is the leading biennial gathering for optics, optometry and audiology professionals across the Iberian Peninsula. Organised by IFEMA MADRID, it runs from 23 to 25 March 2028 at the Juan Carlos I fairgrounds, where major national and international brands, distributors and industry experts come together. The show incorporates the OPTOM Congress, hosted by the General Council of Opticians and Optometrists Associations, adding a scientific and educational layer to the trade fair. It also works alongside FEDAO, the Spanish Federation of Optical Sector Associations. The exhibition halls are organised into dedicated areas: Optical Fashion, including the Glam Zone for design-driven and premium brands, and Audio, focused on audiology as a strategic growth area inside optical stores. A forum programme with talks, product launches and networking sessions rounds out the experience. It is a key date to spot market trends, extend professional contacts and unlock business opportunities in a venue laid out to make the most of a working visit.