Where to stay for the Family Attraction Expo 2026 in Birmingham

The Family Attraction Expo is the annual meeting point for Britain's family attraction and leisure sector. Across two days at the National Exhibition Centre in Birmingham, professionals from theme parks, zoos, major tourist attractions, soft plays and holiday parks come together as part of the wider Land, Leisure and Tourism Show run by Agriconnect Ltd. On the floor, exhibitors cover gaming and entertainment, inflatables and outdoor playgrounds, themed entertainment providers, ticketing software, event photography and specialist marketing services. It is a chance for attraction operators to source new products, compare suppliers and strike deals without travelling to multiple generalist events. Alongside the exhibition, the show hosts the Land Leisure & Tourism Stage, the Start Up Hub, the Holiday Park Village and the New Product Trail, plus a seminar and workshop programme on guest experience, safety protocols, emerging trends and added-value visitor experiences. Compact, business-focused and rooted in the UK's events heartland, the Family Attraction Expo suits anyone developing or expanding a family or leisure attraction who wants practical insight in a short trip.