FIRAUTO & S2R 2026 at IFA Fira Alacant, Elche

FIRAUTO + S2R November 2026 takes over IFA – Fira Alacant with the broadest automotive offering in the province: new vehicles from leading brands, a large pre-owned car section and the S2R motorcycle show, all under one roof. Visitors can walk the stands, compare trims and equipment, and discuss finance options face to face with dealers and distributors. Manufacturers use the show to roll out new models ahead of the coming season. The event welcomes both trade professionals and the general public, so business-focused days run alongside walk-in traffic from buyers looking to change cars before the year ends. Motorcycle displays and activities round out the programme. Fira Alacant places this show in November, at the tail end of the business year, a key moment for the automotive market.