FIRE SHOW 2026 in São Paulo: fire rescue and protection fair

FIRE SHOW is Latin America's leading international trade fair for the fire rescue and protection industry. Organised by Fiera Milano Brasil and promoted by ABIEX, this 16th edition brings together more than 700 exhibiting brands unveiling new products, services and technologies across fire prevention, detection, suppression, rescue equipment and personal protective gear. The fair takes place at the São Paulo Expo Exhibition & Convention Center, one of Brazil's most important exhibition venues, running daily from 1:00 pm to 8:00 pm. Around 64,000 industry professionals are expected to attend, including firefighters, safety technicians, engineers, buyers, integrators and risk management specialists. Highlights include the Play Safer Pavilion, a live industry experience area; the FISP & Fire Fashion Show, Latin America's first technical PPE runway; and Techshow, a series of technical talks led by exhibitors. FIRE SHOW runs alongside FISP – International Security and Protection Fair, expanding networking and business opportunities for everyone attending. If you're planning to attend FIRE SHOW 2026, staying at a hotel near São Paulo Expo puts you within easy reach of the venue across all three days, with quick access to the fairgrounds and the city's main districts.