FITUR 2027 in Madrid: International Tourism Trade Fair

FITUR is the global benchmark for tourism professionals and the leading showcase for both inbound and outbound markets across Latin America and Europe. The 47th edition runs from 20 to 24 January 2027 at IFEMA Madrid, adding two extra halls to expand its exhibition space. The fair is organised around specialised areas that mirror the diversity of the sector: Fitur Cruises, Fitur LGBT+, Fitur Lingua, Fitur Screen, Fitur Sports, Fitur Talent, Fitur TechY, Fitur Woman, Fitur 4all, Fitur Experience and Fitur Know How & Export. Puerto Rico joins as the 2027 partner country, bringing its own programme focused on leisure and business travel. Weekdays are reserved for accredited trade visitors, while the weekend opens the doors to the general public, which topped 100,000 attendees in the previous edition. Tour operators, destinations, official bodies, airlines and hotel chains from 161 countries take part. If you are planning to attend, book accommodation near IFEMA Madrid well in advance: hotel demand during FITUR week is extremely high, and rooms around the Feria de Madrid area sell out months ahead.