Fruit Attraction São Paulo 2027: fresh produce fair at Distrito Anhembi

Fruit Attraction São Paulo returns for its fourth edition as the benchmark trade fair for the Latin American fruit and vegetable business. Organised by IFEMA MADRID and Fiera Milano Brasil, it brings together Brazilian and Latin American growers with international importers, wholesalers and supermarket chains. Across three days, the Distrito Anhembi venue hosts dedicated areas for fresh produce, nuts, organic market, auxiliary industry, agri-tech and cold chain logistics. The layout is designed to spark commercial deals, showcase new varieties and share insight into the sector's latest trends. Brazil is Latin America's largest market, the world's third biggest fruit and vegetable producer and the regional leader in citrus, bananas, grapes and pineapple. Fruit Attraction São Paulo alternates with the Madrid edition to cover both hemispheres' growing seasons and build a global commercial network. Trade-only event. No admission for under-16s, and tank tops, shorts or flip-flops are not allowed. Badges are personal and non-transferable.