Grand Strand Gift & Resort Merchandise Show 2026 in Myrtle Beach

Every December, the Grand Strand Gift & Resort Merchandise Show turns the Myrtle Beach Convention Center into the country's biggest coastal souvenir marketplace. It's a working show: buyers from beach towns and resort destinations come to write orders, negotiate show specials, and get first looks at new lines before the season kicks off. Product breadth is the point. You'll walk past nautical décor, customizable souvenirs, resort and swim apparel, headwear, footwear, jewelry, Made in America items, home accessories, gourmet goods, shell products, and toys and games. Retailers can compare competing vendors side by side instead of juggling showrooms across several states. The schedule runs December 6-9, 2026, opening Sunday through Tuesday from 9 a.m. to 5 p.m. and closing Wednesday at 2 p.m. Registration is free for qualified buyers. Extras include daily $100 cash giveaways, a show party, and goody bags for the first 100 stores through the door on Sunday. Because the dates fall outside peak beach season, hotel rates in Myrtle Beach are typically softer than in summer, and the Convention Center is a short drive from the oceanfront strip.