28-29 OCT 2026

IAB FORUM MILANO

Italy's leading digital marketing and online advertising gathering, featuring keynotes, case studies and hands-on workshops at MiCo Milano.

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Where to stay in Milan for IAB Forum 2026 at MiCo

Dates

Venue

MiCo - Milano Congressi

Address

Piazzale Carlo Magno, 1, 20149 Milano, Italy

City

Milan, Milán, Italy

Audience

Trade professionals, including agencies, advertisers, publishers, ad-tech and consulting firms.

Languages

Italiano, English

Admission

Access restricted to industry professionals; accreditation or paid tickets required depending on attendee type.

Organizer

IAB Italia - Interactive Advertising Bureau +39 02 49988 8

IAB Forum Milano is the flagship Italian event for digital marketing, online advertising and interactive communication professionals. Organised by IAB Italia, it brings together agencies, advertisers, publishers, ad-tech platforms and consultancies across two busy days to discuss the trends shaping the industry. The agenda blends keynote talks, panel discussions and practical workshops covering case studies, media strategy, measurement solutions and the latest AI tools applied to advertising. It is designed for senior-level networking and professional upskilling, with content delivered in Italian and English. This edition takes place at MiCo - Milano Congressi, one of Europe's largest congress and exhibition venues, located in the Portello district and well connected to central Milan and Malpensa airport. Its location makes it easy for national and international attendees to find hotels within walking distance of the forum.

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