Ice Cream & Artisan Food Show 2027 in Birmingham: where to stay

The Ice Cream & Artisan Food Show is the UK's only trade event built specifically for the ice cream and artisan food sectors. For two days in February 2027, the National Exhibition Centre in Birmingham hosts makers, suppliers, buyers and independent retailers all working in the same niche. On the floor you'll find gelato and ice cream producers, artisan food brands, machinery and display equipment suppliers, packaging specialists and ingredient companies. Buyers walk the aisles looking for new flavours, refrigeration solutions and distribution partners, while exhibitors use the show to launch seasonal products and meet retail decision-makers face to face. The event is run by the Ice Cream Alliance, the UK's trade body for the ice cream industry, with Goho Ltd. involved in delivery. It remains a trade-only show, so the focus stays on business rather than consumer tastings. Before you travel, always recheck dates and venue with the organiser. The NEC sits next to Birmingham International station and the airport, with a cluster of on-site hotels and plenty of city-centre options if you'd rather stay closer to the restaurants and bars.