ISA Sign Expo 2027 in Las Vegas: stay close to Mandalay Bay

ISA International Sign Expo is the flagship trade show for the sign, graphics, print and visual communications industry. Held at Mandalay Bay Convention Center in Las Vegas, the 2027 edition runs March 31–April 2, with pre-conference programming on March 30. Attendees come to future-proof their businesses, discover fabrication equipment and materials, and stay ahead of trends shaping the industry. Across the show floor, exhibitors showcase everything from large-format printers and substrates to wrapping tools, LED systems and design software. More than 30 education sessions cover topics such as AI, client expectations, workforce development and business strategy, giving teams practical takeaways they can apply immediately. Networking is a major draw. ISA ROCKS! The Industry Party brings the whole sign community together on Thursday night, while the Wrap Experience and NextGen Tech Zone add hands-on demos and emerging tech showcases. It is the one place to meet suppliers, compare solutions and reconnect with peers. Las Vegas makes logistics easy: Mandalay Bay sits on the Strip with direct access to hotels, dining and entertainment. Booking accommodation early is recommended, as show dates overlap with peak spring demand in the city.