Iola Car Show & Swap Meet 2027 in Iola, Wisconsin

The Iola Car Show & Swap Meet returns to the Iola Old Car Show grounds in Iola, Wisconsin, from July 8 to 10, 2027. Gates open at 7 AM and the day winds down after the evening concerts, giving visitors long, unhurried hours to walk the show fields. Expect thousands of show cars, a sprawling swap meet, a car corral with vehicles for sale, and hundreds of campsites on site. Admission is $20 for a single day or $30 for all three days, with free entry for children 12 and under and free parking with shuttle service. Beyond the cars, the weekend usually brings special guests, unveilings, a pin-up contest and live music. The event is organized by Iola Old Car Show, Inc., a 501(c)(3) non-profit, and has been running since the early 1970s. Iola sits in central Wisconsin, roughly a 90-minute drive from Green Bay and about two hours from Madison. Most visitors stay in Iola, Waupaca, Stevens Point or Appleton and drive in each morning.