Where to stay for Jewellery & Watch Birmingham 2027

Jewellery & Watch Birmingham returns to the National Exhibition Centre from 5 to 8 September 2027 as the UK trade calendar's dedicated destination for jewellery and watches. Curated within Autumn Fair, the sector brings together fine and everyday jewellery, statement watches, loose gemstones, silver and semi-precious stones, alongside packaging, display and shop-fitting solutions for retailers. Professional buyers meet wholesale suppliers, established brands and emerging designers in one place. The edit spans gold and gold-plated jewellery, silver lines, fashion jewellery and watches, plus beads, chains and jewellery-making components, tools, packaging and retail-ready display. Positioned in September, ahead of the Golden Quarter, the show is timed for jewellers, fashion retailers and multi-channel buyers building autumn and Christmas ranges. Alongside the product floors, the Autumn Fair programme offers talks, mentor sessions and retail insight tailored to independent buyers. Getting there is straightforward: the NEC sits next to Birmingham International rail station and the airport, with direct trains from London Euston and Birmingham New Street, and on-site parking for visitors arriving by car.