Hotels near Brand Licensing Europe 2026 at ExCeL London

Brand Licensing Europe (BLE) is the only pan-European event dedicated to licensing and brand extension, running October 6–8, 2026 at ExCeL London. It gathers brand owners, retailers, licensees and manufacturers from over 70 countries for three days of deal-making, trend-spotting and partnership building. The show floor features more than 300 exhibiting companies and 11,500+ attendees, with 76% of them identified as decision makers. Alongside the exhibition, BLE hosts 30+ conference sessions on the License Global Main Stage and the Networking Hub, covering sports, fashion, food & beverage, retail and emerging tech trends. The 2026 edition includes keynote sessions from Warner Bros. Discovery on Harry Potter's 25-year legacy, Carrefour and Jazwares on European retail partnerships, Diageo on brand relevance, and XBOX on location-based experiences. Specialist features include the Character Parade, show floor tours, topic table talks and various networking socials. ExCeL London is located at One Western Gateway on the Royal Victoria Dock, between Central London and London City Airport. It is connected by the Elizabeth line, Underground and DLR, with Custom House station within walking distance and more than 3,000 parking spaces on site.