Michigan International Auto Show 2027 in Grand Rapids

The Michigan International Auto Show returns to DeVos Place in downtown Grand Rapids from February 4-7, 2027. Hosted by the Grand Rapids New Car Dealers Association, this annual event is the region's largest automotive exposition, offering attendees the chance to explore hundreds of new vehicles from leading manufacturers under one roof. From family SUVs and trucks to sports cars and luxury models, the show floor features the latest models from major brands. The popular Electric Avenue exhibit highlights electric and hybrid vehicles, while interactive features like the Everett's RC Challenge Course and the Million Dollar Motorway add excitement for all ages. The PADNOS Kids Drive zone gives younger visitors a hands-on experience. Beyond browsing, the event is designed as a shopping destination where visitors can compare models, learn about financing, and get a sneak peek at the future of automotive innovation. Special promotions include free admission for first responders and veterans on Thursday, plus half-off senior tickets that same day. With convenient parking options, shuttle service, and a central downtown location connected by skywalk, the Michigan International Auto Show is an ideal winter weekend destination for car enthusiasts and families alike.