MIDO 2027 in Milan: the international eyewear and optics fair

MIDO, the Milano Eyewear Show, is the global benchmark event for the optics and eyewear industry. Every year, the Fiera Milano fairground in Rho-Pero becomes the meeting point for the entire supply chain: frame and lens manufacturers, machinery suppliers, raw materials producers, leading multinationals and smaller innovative companies. The show is aimed exclusively at professional operators in the optics and vision sector, making it a highly specialised business environment. The 2027 edition takes place from 6 to 8 February at the Fiera Milano exhibition centre in Rho. For visitors travelling from abroad, MIDO offers logistics services and travel packages through its official agency MiCodmc, including hotel bookings, transfers and leisure programmes in Milan. Past editions have drawn thousands of exhibitors and trade visitors from around the world. If you plan to attend, book your accommodation well in advance: overlaps with other events and Milan's preparations for the Winter Olympic Games make hotel demand particularly high during those dates.