Milwaukee Boat Show 2027 in West Allis, WI

The Milwaukee Boat Show is Wisconsin's biggest boating exposition, filling the Wisconsin Expo Center at State Fair Park with more than 300 boats from over 80 manufacturers. Expect motor yachts, runabouts, aluminum boats, pro-style fishing rigs, pontoons, ski and surf boats, and cruisers all under one roof. Beyond the boats, visitors will find accessories, ski and surf equipment, and feature displays that make this the region's greatest water sports expo. The 2027 edition runs across two weekends — January 15-17 and January 20-24 — with different show hours on weekdays and weekends. Admission is $12 for adults and $5 for children ages 6-14. Whether you are shopping for a new vessel, upgrading your gear, or simply dreaming of summer on the water, the Milwaukee Boat Show is the place to be in January.