Naturaltech 2027 in São Paulo: where to stay

Naturaltech is the flagship gathering for Latin America's natural, organic and wellness industry. Every edition brings together over 800 exhibitors, 1,500 brand launches and tens of thousands of trade visitors from more than 50 countries looking for trends, suppliers and innovation across supplements, functional foods, clean beauty and holistic wellbeing. Alongside the show floor, Naturaltech runs a packed content programme: the Wellnow Arena with expert talks, the Wellnow Podcast broadcasting live interviews, the Wellnow Awards, Clean Beauty Award and Bio Brazil Award, dedicated areas for emerging brands such as Indie Brands and the Local.e Incubator, and hands-on experiences like Talk & Taste with live chef demonstrations. The 2027 edition takes place June 9–12 at Distrito Anhembi in São Paulo. Trade professionals (business and health) get free admission with pre-registration, while the general public can buy an Experience pass for the final two days. The fair is organised by Francal Feiras, a leading Brazilian trade show organiser. Planning to attend? Book your hotel near Distrito Anhembi early — accommodation demand in São Paulo's north zone spikes sharply during fair week.