Outdoor Retailer Market 2027 — Minneapolis Trade Show Guide

Outdoor Retailer Market is North America's flagship business-to-business event for the outdoor trade, gathering brands, specialty retailers, importers, distributors and media each August. The 2027 edition takes place at the Minneapolis Convention Center from August 18 to 20, following a successful Minneapolis debut in 2026. Education Day on August 18 opens with the Retailer Playbook Lab and Industry Day sessions, giving retail professionals practical insights on merchandising, consumer trends and channel strategy before the exhibit hall officially opens. The full exhibit floor runs August 19 and 20, showcasing new and innovative gear, apparel, technical outerwear, footwear and accessories from more than 275 exhibiting brands. The event is strictly trade-only and credentials are required for entry. Retail Buyers and Importers/Distributors qualify for free pre-show registration, while Working Media, Media Sales and Independent Reps follow distinct registration tracks. The Hosted Buyer Program offers qualified retailers funding to offset travel and lodging costs, and a dedicated hotel block is available for attendees. Beyond the booths, the event features the Match matchmaking platform, a Hosted Buyer lounge, content creator programming and the Shop Eat Surf partnership. With attendees representing more than 45 states and 20 countries, Outdoor Retailer remains the essential annual checkpoint for anyone buying, selling or covering outdoor gear.