PGA Merchandise Show 2027 in Orlando: where to stay

The PGA Merchandise Show & Convention 2027 takes place January 26–29, 2027 at the Orange County Convention Center in Orlando, Florida. Now in its 74th year and organized as a partnership between RX (Reed Exhibitions) and the PGA of America, it remains the premier global destination for the business of golf, welcoming PGA of America Golf Professionals, LPGA Professionals, golf course owners, buyers, media and emerging brands. The week kicks off Tuesday, January 26 with Demo Day at Orange County National Golf Center, while education sessions run in the West Hall E/F Corridor Meeting Rooms throughout the show. The exhibit floor opens Wednesday, January 27 through Friday, January 29 in the West Concourse, featuring more than 1,000 exhibiting companies across apparel, equipment, technology, training aids, travel and racquet sports. Alongside the exhibits, attendees can explore co-located events such as the Functional Fabric Fair Winter Edition, join networking programs and attend special experiences including the PGA Show Winter Jam concert. Hotel availability around International Drive fills quickly for these dates, so early booking is strongly recommended across the entire show week.