Pitti Immagine Bimbo 2027 in Florence: where to stay

Pitti Immagine Bimbo stands as the global benchmark for children's and teenagers' fashion. The 104th edition runs on 20–21 January 2027 at the Fortezza da Basso in Florence, a historic venue just minutes from the city centre that gathers buyers, specialist press and international kidswear labels over two working days. The show doubles as a launchpad for autumn/winter collections and as a meeting point for retail, distribution and design professionals. Rather than chasing sheer scale, Pitti Bimbo favours a tightly curated exhibitor list that mixes established houses with emerging names currently reshaping luxury for younger audiences. For business travellers, staying close to the Fortezza da Basso keeps you within walking distance of the venue itself and of the side programme Pitti Immagine rolls out across the city. Santa Maria Novella station and the historic centre are also reachable on foot, making it easy to combine the trade fair with the rest of Florence. The fair takes place twice a year, with a January edition and a June edition, and is reserved for trade professionals. Because other Pitti Immagine shows share the same venue on overlapping dates, early accommodation booking is strongly advised.