Premiere San Antonio 2027: Beauty Expo at Henry B. González Convention Center

Premiere San Antonio presented by SalonCentric is the can't-miss beauty gathering for professionals across the Southwest. The show takes over the Henry B. González Convention Center on August 29–30, 2027, linking cosmetologists, barbers, nail technicians, estheticians, salon and spa owners, makeup artists, and beauty students with the industry's leading brands, educators, and influencers. Over two full days, attendees tap into 150+ classes and workshops spanning hair, barbering, nails, skincare, spa, wellness, makeup, lashes, and brows. Live Main Stage and Barber Stage presentations spotlight trend-forward techniques, while hands-on workshops let you refine specific skills alongside top artists. The exhibit floor hosts hundreds of brands with show-only deals on products, tools, and innovations. It's also a serious networking opportunity — a place to build relationships with peers, instructors, and industry leaders who can push your career forward. Premiere San Antonio is a trade-only event and is not open to the general public. Family members, friends, and anyone under 16, including infants, are not permitted on the show floor or in classrooms. Credential verification is required at registration.