Pure London at Spring Fair 2027 in Birmingham

Pure London returns as part of Spring Fair at the NEC Birmingham from 7 to 10 February 2027. This is the UK's go-to trade show for contemporary and directional womenswear, bringing together hundreds of brands under one roof. Buyers from independent boutiques, department stores and online platforms come here to place orders and discover the season's key looks. The event offers a packed schedule of seminars and talks on trend forecasting, retail strategy and sustainability. Networking opportunities are central to the experience, with dedicated buyer programmes and a strong presence from leading retailers such as John Lewis, ASOS and M&S. Held at the National Exhibition Centre, the venue is well connected to Birmingham city centre and the wider UK transport network. Whether you are exhibiting or visiting, staying nearby helps you make the most of all four days. Compare hotels close to the NEC for easy access to the show floor.