Pure Origin 2027 at NEC Birmingham: where to stay

Pure Origin 2027 brings garment and fabric sourcing suppliers from the UK and around the world to Birmingham from 7 to 10 February. Held at the National Exhibition Centre as part of the wider Spring Fair fashion destination, it gives manufacturers, mills and sourcing agents a direct and cost-effective route to UK and international buyers. The show sits within Spring Fair alongside Pure London, opening exhibitors up to a wide cross-section of fashion retail — from independent boutiques to department stores and online platforms. Product categories cover womenswear, menswear, accessories, fabrics and textile decoration, with a clear focus on sourcing, production and supply chain connections. Opening hours run Sunday 7, Monday 8 and Tuesday 9 February from 09:00 to 18:00, and Wednesday 10 February from 09:00 to 16:00. Trade visitors can move between Pure Origin and the wider Spring Fair halls, making it easy to combine sourcing meetings with trend and buying appointments in a single trip. Birmingham sits at the centre of the UK transport network, with the NEC directly linked to Birmingham International rail station and the airport. For exhibitors and buyers travelling in, staying close to the venue — within walking distance of the NEC or around Birmingham International — is the most practical base for the four-day run.