NRF 2027 Retail's Big Show in New York: Where to Stay

NRF 2027: Retail's Big Show is the retail industry's most important annual gathering, hosted at the Jacob K. Javits Convention Center in New York City. For three days, more than 41,000 retail professionals from over 100 countries converge to explore the technologies, strategies and ideas fast-forwarding the industry. The event pairs a sprawling Expo of cutting-edge retail tech with a robust conference agenda featuring leaders from brands like Ulta Beauty, Shopify, Taco Bell and The North Face. Dedicated programs — including Commerce Media Saturday, Supply Chain Sunday and the AI Monday AiR Summit — let attendees drill into the topics most relevant to their roles. Beyond the sessions, Retail's Big Show is a networking engine: retail teams, vendors and partners use the week to forge the partnerships that carry their businesses forward. The Reverse Logistics Pavilion and the Innovators Showcase highlight emerging solutions for sustainability, circularity and operational efficiency. If your business touches retail, this is the room to be in. Book your hotel near the Javits Center early — Manhattan inventory tightens fast around mid-January.