Scoop X Pure 2027: London fashion trade show at Olympia National

Scoop International returns to Olympia National for a two-day trade show running 17-18 February 2027. Founded by Karen Radley in 2011, Scoop has grown into one of the UK's leading fashion and lifestyle events, with more than 200 handpicked brands chosen for their creativity, quality and commercial edge. The show is open exclusively to fashion buyers, designers, agents and selected industry professionals. Many of the labels exhibiting use Scoop as their sole UK trade platform, giving retailers early access to new-season collections before they reach the wider market. Beyond the exhibits, visitors can expect an intimate setting across the Olympia National galleries, with a pop-up cafe, talks and the chance to meet emerging and established designers face to face. Registration is required and approval is granted on business credentials.