Where to stay for SHOP! Le Salon 2027 in Paris
Paris Expo Porte de Versailles
1, place de la Porte de Versailles, 75015 Paris, France
Paris, Île-de-France, France
Trade audience: brands, retailers, franchises, communication agencies and retail managers.
Français, English
Restricted to trade professionals (advertisers, brands and agencies). Badge applications are verified and visitors under 18 are not admitted.
Infopro Digital Trade Shows +33 (0)6 20 63 46 27 [email protected]
SHOP! Le Salon returns for its 38th edition on 24-25 March 2027 in Hall 5 of Paris Expo Porte de Versailles. It is France's benchmark professional trade show for point-of-sale marketing solutions, aimed at brands, retailers and communication agencies looking to bring their retail strategies to life. Around 200 exhibitors showcase permanent and temporary POS displays, shop fitting and furniture, activation and design consulting, and digital retail. Visitors can explore innovations in visual merchandising, signage, lighting, connected screens and artificial intelligence applied to stores. The programme features 30 plenary sessions, round tables and workshops built around real use cases across three themes: rethinking communication, envisioning more virtuous production models, and supporting new consumer habits. The SHOP! Awards Paris and the national young POS display talent competition run alongside the fair. The trade show is co-located with C!Brand, the event dedicated to marketing solutions for brand universe deployment, extending the offer to packaging, print communication, promotional items, signage and events.
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