Shoptalk Europe 2027 in Barcelona: retail innovation

Shoptalk Europe returns to Barcelona from 1–3 June 2027 as Europe's home for retail innovation. Over three days, Fira Gran Via becomes the meeting point where retailers, consumer brands, investors and technology providers gather to reimagine how shoppers discover, browse and buy, both in-store and online. The 2027 agenda features keynotes from some of the industry's most influential leaders, sessions moderated by specialist journalists, and an advisory board that includes executives from Adidas, Ahold Delhaize, Boots, Mango, Diageo and L'Oreal. Expect sharp content on AI, connected commerce, ecommerce profitability and modern retail transformation. Beyond the stage, Shoptalk Europe is built for networking: co-matched meetings, immersive store tours across Barcelona and Europe's biggest industry party. With 4,500+ attendees, 1 in 3 at C-suite level and representation from 60+ countries, it's a must for anyone making decisions in retail. For attendees, staying near Fira Gran Via makes moving between sessions, meetings and side events effortless. The L'Hospitalet de Llobregat area around Avinguda Joan Carles I has the most practical hotel supply for the venue.