Souvenir Expo Spain 2027: where to stay in Barcelona

Souvenir Expo Spain is the only professional trade fair in Europe specializing in the souvenir, tourist gift, and summer fashion channel. Organized by Rota Exhibitions Spain, it brings together manufacturers, wholesalers, and retailers from around the world at the Montjuïc venue of Fira de Barcelona, connecting them with the booming retail tourism market. Spain, the second most visited country in the world, is home to over 57,000 stores selling souvenirs, tourist gifts, and summer fashion. This event serves as a national and international meeting point for all industry professionals, offering an ideal environment for networking, discovering new clients, and exploring business opportunities in a market shielded from the pressures of discount campaigns and online marketplaces. The exhibition spans fourteen product categories, from traditional tourist gifts (ceramics, magnets, keyrings) to beachwear, packaged local food products, home décor, cosmetics, tourist publications, and toys. The show takes place at the Montjuïc venue of Fira de Barcelona, a historic and central location with excellent connections to the airport and public transport.