Technology for Marketing Madrid 2026: where to stay near Ifema

Technology for Marketing - E-Show Madrid is the leading trade show for digital marketing and the main meeting point for professionals across Spain's MarTech industry. Over two days, it brings together more than 400 leading exhibiting companies and over 350 keynote speakers presenting the latest innovations to an audience of more than 25,000 industry professionals. The event runs alongside several co-located shows: Cloud & AI Infrastructure, Cyber Security World, Big Data & AI World, Data Centre World, E-Show, AI for Commerce, Prestashop Village, and HR & Learning Technologies. This combination turns Ifema Madrid into the beating heart of technology and digital transformation in southern Europe. The programme features a main auditorium and several themed theatres covering trends such as AI-powered marketing, Customer Data Platforms, retail media, influencer marketing, advanced analytics and loyalty strategies. Sessions blend keynotes, panel discussions and real-world success stories. For attendees travelling from outside Madrid, staying at a hotel near Ifema makes it easier to make the most of the two-day programme, cut down on commuting and move freely between the parallel activities on the fairground.