The Baby Show 2027 at ExCeL London — where to stay

The Baby Show is the UK's leading pregnancy and parenting event, and the London edition at ExCeL brings together hundreds of brands, live demos and free expert advice across three days. Visitors can try, compare and buy everything from prams, car seats and cots to baby carriers, nursery furniture and maternity essentials — often at show-only prices you will not find on the high street. One of the highlights is the Buggy Testing Track, where you can push prams and travel systems across different surfaces before deciding. The Live Talks Stage runs free sessions and Q&As with midwives, sleep specialists, feeding experts and first-aid trainers, covering safer sleep, birth preparation, perinatal mental health and everyday newborn care. Family-friendly facilities include a Baby Feeding Café with bottle warmers and microwaves, a Pampers-supported Baby Changing Area, a Meditation Station and plenty of space to breastfeed. Children aged 0–14 go free with a ticket, so bringing the family is easy. Whether you are expecting your first baby or growing your family, The Baby Show at ExCeL London is a practical, well-organised way to test products, get impartial advice and pick up deals in one visit. Staying nearby lets you arrive early, skip travel stress and make the most of your day at the show.