Viscom Italia 2026 in Milan: where to stay

For 36 years, Viscom Italia has been a benchmark for the visual communication market in Italy. Its next edition runs on 28-29 October 2026 at the Allianz MiCo Convention Center in Milan, gathering the industry's main segments under one roof: wide-format digital printing and signage, displays, screen printing, embroidery, engraving and laser technology, as well as visual merchandising and digital signage. Over two days, trade visitors can watch technologies at work, explore a wide range of applications, discover new materials and products, and talk directly with exhibiting companies. The programme also includes conferences and dedicated content that offer a hands-on view of the latest technologies, introducing new approaches, applications and trends. The show takes place at a top-tier venue, the Allianz MiCo Milano Convention Center, well connected to the city by metro, train, taxi and air. If you are looking for accommodation, the Portello district and the area around Piazza Tre Torri offer a wide choice of hotels just minutes from the venue. Access is reserved for professional operators. Tickets cost €22 VAT included for one day and €30 VAT included for two days. Viscom Italia is a must for professionals in visual communication, graphic arts, advertising and marketing.