WIN Expo 2026 in Santa Rosa: Hotels Near Sonoma County Fairgrounds

WIN Expo is the North Coast's largest trade show and conference for the wine industry, bringing together wine professionals from Napa, Sonoma, Mendocino and Lake counties for one focused day at the Sonoma County Fairgrounds in Santa Rosa. The show floor hosts more than 250 exhibiting companies across 315+ booth spaces in the Hall of Flowers, Grace Pavilion and outdoor exhibits area, presenting the newest products, equipment, services and innovations for winemaking, viticulture, packaging, sales and hospitality. A four-track conference runs alongside the floor, covering Winemaking & Production, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. Attendees also get access to #ExpoDeals, a Black Friday-style program with one-day, end-of-year specials from exhibitors, plus wine tastings, networking sessions and free hosted sessions. The event is produced by Wine Industry Network and ranks as the second largest wine industry show in North America.